More than 480,000 people in the United States will die this year from a tobacco-related disease. Each day, more than 1,000 kids become new, regular smokers; roughly one-third of them will die prematurely from a tobacco-related disease.
On March 15, Kick Butts Day, a national day of activism, will inspire youth to stand up and speak out against Big Tobacco. We know that 90 percent of smokers start using tobacco regularly by the time they are 18. Our youth have the power to help raise awareness about the problem, encourage peers to be tobacco-free, and support effective solutions to reduce tobacco use.
Thousands of youth and adults across the country take part in a nationwide initiative that empowers student leaders in an effort to stop youth tobacco use and to give kids a fighting chance against the addiction of tobacco use. Participants help raise awareness through events such as creating anti-tobacco posters to be hung in the community, hosting educational events, or cleaning up and displaying cigarette butt litter from community areas.
Teachers, youth leaders and health advocates, you can help by organizing events to motivate youth to reject the tobacco industry’s deceptive marketing, stay tobacco-free, and urge elected officials to take action to protect kids from tobacco.
While Kick Butts Day is officially held one day each year, our hope is that every day will be Kick Butts Day in the fight against tobacco. By making every day Kick Butts Day, we can win the fight against tobacco use, the number-one cause of preventable death in the United States and around the world.