Groups hire firm to market the “Killington Valley”

A Guilford-based firm has been hired to market the Rutland area.

The Rutland Region Chamber of Commerce announced Thursday that Mondo Mediaworks had been chosen from about two dozen bidders to work with the chamber and Rutland Economic Development Corp. on a new regional marketing plan.

The campaign is a rebranding effort focused on population growth, improved tourism marketing and retaining more local students and young professionals. The organizations intend to market the Rutland area under the name “Killington Valley” to tap into the resort town’s national recognition.

“We received bids from across the country, but in Mondo found a Vermont company with a keen focus on creativity, a love for the state and an infectious energy,” Mary Ann Goulette, who co-chairs the committee leading the initiative, said in a statement.

“After a painstaking process that included review of 18 proposals, interviews with four semifinalists and a second round with two finalists, the committee unanimously selected Mondo,” she said.

More than $200,000 — including $100,000 from the city — has been pledged and donated to support the first year of the initiative.

Other key donors include Carpenter & Costin, Casella’s, Foley Family of Businesses, Green Mountain Power, Heritage Family Credit Union, Mountain Times, REDC, RRCC, Rutland Regional Medical Center, Castleton University and Vermont Electric Power Co.

Funding requests will be considered at Town Meeting Day voting in West Rutland, Pittsford, Fair Haven, Rutland Town, Mendon, Killington, Middletown Springs and Clarendon.